The Importance of Word Choice in Writing

Sean Glatch  |  December 2, 2022  | 

All strong writers have something in common: they understand the value of word choice in writing. Strong word choice uses vocabulary and language to maximum effect, creating clear moods and images and making your stories and poems more powerful and vivid.

The meaning of “word choice” may seem self-explanatory, but to truly transform your style and writing, we need to dissect the elements of choosing the right word. This article will explore what word choice is, and offer some examples of effective word choice, before giving you 5 word choice exercises to try for yourself.

Word Choice Definition: The Four Elements of Word Choice

The definition of word choice extends far beyond the simplicity of “choosing the right words.” Choosing the right word takes into consideration many different factors, and finding the word that packs the most punch requires both a great vocabulary and a great understanding of the nuances in English.

Choosing the right word involves the following four considerations, with word choice examples.

1. Meaning

Words can be chosen for one of two meanings: the denotative meaning or the connotative meaning. Denotation refers to the word’s basic, literal dictionary definition and usage. By contrast, connotation refers to how the word is being used in its given context: which of that word’s many uses, associations, and connections are being employed.

A word’s denotative meaning is its literal dictionary definition, while its connotative meaning is the web of uses and associations it carries in context.

We play with denotations and connotations all the time in colloquial English. As a simple example, when someone says “greaaaaaat” sarcastically, we know that what they’re referring to isn’t “great” at all. In context, the word “great” connotes its opposite: something so bad that calling it “great” is intentionally ridiculous. When we use words connotatively, we’re letting context drive the meaning of the sentence.

The rich web of connotations in language are crucial to all writing, and perhaps especially so to poetry, as in the following lines from Derek Walcott’s Nobel-prize-winning epic poem Omeros:

In hill-towns, from San Fernando to Mayagüez,
the same sunrise stirred the feathered lances of cane
down the archipelago’s highways. The first breeze

rattled the spears and their noise was like distant rain
marching down from the hills, like a shell at your ears.

Sugar cane isn’t, literally, made of “feathered lances,” which would literally denote “long metal spears adorned with bird feathers”; but feathered connotes “branching out,” the way sugar cane does, and lances connotes something tall, straight, and pointy, as sugar cane is. Together, those two words create a powerfully true visual image of sugar cane—in addition to establishing the martial language (“spears,” “marching”) used elsewhere in the passage.

Whether in poetry or prose, strong word choice can unlock images, emotions, and more in the reader, and the associations and connotations that words bring with them play a crucial role in this.

2. Specificity

Use words that are both correct in meaning and specific in description.

In the sprawling English language, one word can have dozens of synonyms. That’s why it’s important to use words that are both correct in meaning and specific in description. Words like “good,” “average,” and “awful” are far less descriptive and specific than words like “liberating” (not just good but good and freeing), “C student” (not just average but academically average), and “despicable” (not just awful but morally awful). These latter words pack more meaning than their blander counterparts.

Since more precise words give the reader added context, specificity also opens the door for more poetic opportunities. Take the short poem “[You Fit Into Me]” by Margaret Atwood.

You fit into me
like a hook into an eye

A fish hook

An open eye

The first stanza feels almost romantic until we read the second stanza. By clarifying her language, Atwood creates a simple yet highly emotive duality.

This is also why writers like Stephen King advocate against the use of adverbs (adjectives that modify verbs or other adjectives, like “very”). If your language is precise, you don’t need adverbs to modify the verbs or adjectives, as those words are already doing enough work. Consider the following comparison:

Weak description with adverbs: He cooks quite badly; the food is almost always extremely overdone.

Strong description, no adverbs: He incinerates food.

Of course, non-specific words are sometimes the best word, too! These words are often colloquially used, so they’re great for writing description, writing through a first-person narrative, or for transitional passages of prose.

3. Audience

Good word choice takes the reader into consideration. You probably wouldn’t use words like “lugubrious” or “luculent” in a young adult novel, nor would you use words like “silly” or “wonky” in a legal document.

This is another way of saying that word choice conveys not only direct meaning, but also a web of associations and feelings that contribute to building the reader’s world. What world does the word “wonky” help build for your reader, and what world does the word “seditious” help build? Depending on the overall environment you’re working to create for the reader, either word could be perfect—or way out of place.

4. Style

Consider your word choice to be the fingerprint of your writing.

Consider your word choice to be the fingerprint of your writing. Every writer uses words differently, and as those words come to form poems, stories, and books, your unique grasp on the English language will be recognizable by all your readers.

Style isn’t something you can point to, but rather a way of describing how a writer writes. Ernest Hemingway, for example, is known for his terse, no-nonsense, to-the-point styles of description. Virginia Woolf, by contrast, is known for writing that’s poetic, intense, and melodramatic, and James Joyce for his lofty, superfluous writing style.

Here’s a paragraph from Joyce:

Had Pyrrhus not fallen by a beldam’s hand in Argos or Julius Caesar not been knifed to death. They are not to be thought away. Time has branded them and fettered they are lodged in the room of the infinite possibilities they have ousted.

And here’s one from Hemingway:

Bill had gone into the bar. He was standing talking with Brett, who was sitting on a high stool, her legs crossed. She had no stockings on.

Style is best observed and developed through a portfolio of writing. As you write more and form an identity as a writer, the bits of style in your writing will form constellations.

Word Choice in Writing: The Importance of Verbs

Before we offer some word choice exercises to expand your writing horizons, we first want to mention the importance of verbs. Verbs, as you may recall, are the “action” of the sentence—they describe what the subject of the sentence actually does. Unless you are intentionally breaking grammar rules, all sentences must have a verb, otherwise they don’t communicate much to the reader.

Because verbs are the most important part of the sentence, they are something you must focus on when expanding the reaches of your word choice. Verbs are the most widely variegated units of language; the more “things” you can do in the world, the more verbs there are to describe them, making them great vehicles for both figurative language and vivid description.

Consider the following three sentences:

  1. The road runs through the hills.
  2. The road curves through the hills.
  3. The road meanders through the hills.

Which sentence is the most descriptive? Though each of them has the same subject, object, and number of words, the third sentence creates the clearest image. The reader can visualize a road curving left and right through a hilly terrain, whereas the first two sentences require more thought to see clearly.

Finally, this resource on verb usage does a great job at highlighting how to invent and expand your verb choice.

Word Choice in Writing: Economy and Concision

Strong word choice means that every word you write packs a punch. As we’ve seen with adverbs above, you may find that your writing becomes more concise and economical—delivering more impact per word. Above all, you may find that you omit needless words.

Omit needless words is, in fact, a general order issued by Strunk and White in their classic Elements of Style. As they explain it:

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

It’s worth repeating that this doesn’t mean your writing becomes clipped or terse, but simply that “every word tell.” As our word choice improves—as we omit needless words and express ourselves more precisely—our writing becomes richer, whether we write in long or short sentences.

As an example, here’s the opening sentence of a random personal essay from a high school test preparation handbook:

The world is filled with a numerous amount of student athletes that could somewhere down the road have a bright future.

Most words in this sentence are needless. It could be edited down to:

Many student athletes could have a bright future.

Now let’s take some famous lines from Shakespeare’s Macbeth. Can you remove a single word without sacrificing an enormous richness of meaning?

Out, out, brief candle!
Life’s but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

In strong writing, every single word is chosen for maximum impact. This is the true meaning of concise or economical writing.

5 Word Choice Exercises to Sharpen Your Writing

With our word choice definition in mind, as well as our discussions of verb use and concision, let’s explore the following exercises to put theory into practice. As you play around with words in the following word choice exercises, be sure to consider meaning, specificity, style, and (if applicable) audience.

1. Build Moods With Word Choice

Writers fine-tune their words because the right vocabulary will build lush, emotive worlds. As you expand your word choice and consider the weight of each word, focus on targeting precise emotions in your descriptions and figurative language.

This kind of point is best illustrated through word choice examples. An example of magnificent language is the poem “In Defense of Small Towns” by Oliver de la Paz. The poem’s ambivalent feelings toward small hometowns presents itself through the mood of the writing.

The poem is filled with tense descriptions, like “animal deaths and toughened hay” and “breeches speared with oil and diesel,” which present the small town as stoic and masculine. This, reinforced by the terse stanzas and the rare “chances for forgiveness,” offers us a bleak view of the town; yet it’s still a town where everything is important, from “the outline of every leaf” to the weightless flight of cattail seeds.

The writing’s terse, heavy mood exists because of the poem’s juxtaposition of masculine and feminine words. The challenge of building a mood produces this poem’s gravity and sincerity.

Try to write a poem, or even a sentence, that evokes a particular mood through words that bring that word to mind. Here’s an example:

  1. What mood do you want to evoke? flighty
  2. What words feel like they evoke that mood? not sure, whatever, maybe, perhaps, tomorrow, sometimes, sigh
  3. Try it in a sentence: “Maybe tomorrow we could see about looking at the lab results.” She sighed. “Perhaps.”

2. Invent New Words and Terms

A common question writers ask is, What is one way to revise for word choice? One trick to try is to make up new language in your revisions.

If you create language at a crucial moment, you might be able to highlight something that our current language can’t.

In the same way that unusual verbs highlight the action and style of your story, inventing words that don’t exist can also create powerful diction. Of course, your writing shouldn’t overflow with made-up words and pretentious portmanteaus, but if you create language at a crucial moment, you might be able to highlight something that our current language can’t.

A great example of an invented word is the phrase “wine-dark sea.” Understanding this invention requires a bit of history; in short, Homer describes the sea as “οἶνοψ πόντος”, or “wine-faced.” “Wine-dark,” then, is a poetic translation, a kind of kenning for the sea’s mystery.

Why “wine-dark” specifically? Perhaps because, like the sea, wine changes us; maybe the eyes of the sea are dark, as eyes often darken with wine; perhaps the sea is like a face, an inversion, a reflection of the self. In its endlessness, we see what we normally cannot.

Thus, “wine-dark” is a poetic combination of words that leads to intensive literary analysis. For a less historical example, I’m currently working on my poetry thesis, with pop culture monsters being the central theme of the poems. In one poem, I describe love as being “frankensteined.” By using this monstrous made-up verb in place of “stitched,” the poem’s attitude toward love is much clearer.

Try inventing a word or phrase whose meaning will be as clear to the reader as “wine-dark sea.” Here’s an example:

  1. What do you want to describe? feeling sorry for yourself because you’ve been stressed out for a long time
  2. What are some words that this feeling brings up? self-pity, sympathy, sadness, stress, compassion, busyness, love, anxiety, pity party, feeling sorry for yourself
  3. What are some fun ways to combine these words? sadxiety, stresslove
  4. Try it in a sentence: As all-nighter wore on, my anxiety softened into sadxiety: still edgy, but soft in the middle.

3. Only Use Words of Certain Etymologies

One of the reasons that the English language is so large and inconsistent is that it borrows words from every language. When you dig back into the history of loanwords, the English language is incredibly interesting!

(For example, many of our legal terms, such as judge, jury, and plaintiff, come from French. When the Normans [old French-speakers from Northern France] conquered England, their language became the language of power and nobility, so we retained many of our legal terms from when the French ruled the British Isles.)

Nerdy linguistics aside, etymologies also make for a fun word choice exercise. Try forcing yourself to write a poem or a story only using words of certain etymologies and avoiding others. For example, if you’re only allowed to use nouns and verbs that we borrowed from the French, then you can’t use Anglo-Saxon nouns like “cow,” “swine,” or “chicken,” but you can use French loanwords like “beef,” “pork,” and “poultry.”

Experiment with word etymologies and see how they affect the mood of your writing. You might find this to be an impactful facet of your word choice. You can Google “__ etymology” for any word to see its origin, and “__ synonym” to see synonyms.

Try writing a sentence only with roots from a single origin. (You can ignore common words like “the,” “a,” “of,” and so on.)

  1. What do you want to write? The apple rolled off the table.
  2. Try a first etymology: German: The apple wobbled off the bench.
  3. Try a second: Latin: The russet fruit rolled off the table.

4. Write in E-Prime

E-Prime Writing describes a writing style where you only write using the active voice. By eschewing all forms of the verb “to be”—using words such as “is,” “am,” “are,” “was,” and other “being” verbs—your writing should feel more clear, active, and precise!

E-Prime not only removes the passive voice (“The bottle was picked up by James”), but it gets at the reality that many sentences using to be are weakly constructed, even if they’re technically in the active voice.

Of course, E-Prime writing isn’t the best type of writing for every project. The above paragraph is written in E-Prime, but stretching it out across this entire article would be tricky. The intent of E-Prime writing is to make all of your subjects active and to make your verbs more impactful. While this is a fun word choice exercise and a great way to create memorable language, it probably isn’t sustainable for a long writing project.

Try writing a paragraph in E-Prime:

  1. What do you want to write? Of course, E-Prime writing isn’t the best type of writing for every project. The above paragraph is written in E-Prime, but stretching it out across this entire article would be tricky. The intent of E-Prime writing is to make all of your subjects active and to make your verbs more impactful. While this is a fun word choice exercise and a great way to create memorable language, it probably isn’t sustainable for a long writing project.
  2. Converted to E-Prime: Of course, E-Prime writing won’t best suit every project. The above paragraph uses E-Prime, but stretching it out across this entire article would carry challenges. E-Prime writing endeavors to make all of your subjects active, and your verbs more impactful. While this word choice exercise can bring enjoyment and create memorable language, you probably can’t sustain it over a long writing project.

5. Write Blackout Poetry

Blackout poetry, also known as Found Poetry, is a visual creative writing project. You take a page from a published source and create a poem by blacking out other words until your circled words create a new poem. The challenge is that you’re limited to the words on a page, so you need a charged use of both space and language to make a compelling blackout poem.

Blackout poetry bottoms out our list of great word choice exercises because it forces you to consider the elements of word choice. With blackout poems, certain words might be read connotatively rather than denotatively, or you might change the meaning and specificity of a word by using other words nearby. Language is at its most fluid and interpretive in blackout poems!

For a great word choice example using blackout poetry, read “The Author Writes the First Draft of His Wedding Vows” by Hanif Willis-Abdurraqib. Here it is visually:

wedding vows blackout poetry


Pick a favorite poem of your own and make something completely new out of it using blackout poetry.

How to Expand Your Vocabulary

Vocabulary is a last topic in word choice. The more words in your arsenal, the better. Great word choice doesn’t rely on a large vocabulary, but knowing more words will always help! So, how do you expand your vocabulary?

The simplest way to expand your vocabulary is by reading.

The simplest answer, and the one you’ll hear the most often, is by reading. The more literature you consume, the more examples you’ll see of great words using the four elements of word choice.

Of course, there are also some great programs for expanding your vocabulary as well. If you’re looking to use words like “lachrymose” in a sentence, take a look at the following vocab builders:

Improve Your Word Choice With’s Online Writing Courses

Looking for more writing exercises? Need more help choosing the right words? The instructors at are masters of the craft. Take a look at our upcoming course offerings and join our community!

Sean Glatch

Sean Glatch is a poet, storyteller, and screenwriter based in New York City. His work has appeared in Ninth Letter, Milk Press,8Poems, The Poetry Annals, on local TV, and elsewhere. When he's not writing, which is often, he thinks he should be writing.


  1. Eva on August 27, 2020 at 9:28 am

    Interesting read. Would have appreciated some exercises to brighten our word choices.

  2. John Howard jr. on October 11, 2020 at 7:26 am

    I have written three novels and two children’s books without “To Be Verbs!”

    E-Prime offers writers and readers more cogent and descriptive language by removing useless irregular verbs as To Be.

    Writers have credited me with the first fiction novel ever written in E-Prime. I find it useful, I employ it 100% of the time in my fiction and about 90% in other forms.


  3. […] suggest looking through the Meaning and Specificity sections of “The Importance of Word Choice in Writing” by Sean Glatch, as these areas of writing will give you a breakdown about denotive and […]

  4. Rebecca Hanley on July 12, 2022 at 7:11 am

    Hi Sean,

    Thank you for posting this excellent essay. It is now stashed in my “favorites”. Also, I loved the poem “In Defense of Small Towns”. Gorgeous writing. I will purchase the collection “Requiem for the Orchard”.

    Again. Thank you.

    Rebecca Hanley

    • Sean Glatch on July 12, 2022 at 8:43 am

      I’m so glad this article was useful, Rebecca! Thanks for commenting, and I hope you enjoy Requiem for the Orchard.

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