*Private Class | Story Lab: Writing Loglines That Sell
with Jeff Lyons
Your Story in a Sentence.
Designed primarily for fiction and creative nonfiction writers, this two session private class will be a deep dive into finding, creating, and writing a professional logline for any story. Loglines are not just nice things to have; they are an essential tool for query letters, pitches, and the marketing of a book. Loglines can—and do—make or break a writer’s ability to find an agent, editor, or producer and are the first line of defense that assures your query letter will actually get read. But there is a lot of snake oil in the water when it comes to understanding what a logline is, how to build one, and most importantly how to write one. This class demystifies the logline process and practically teaches you a development process you can use for the future on any new stories you might have. By the end of the three hours, you will understand how a logline is built, learn the logline machine, and work one-on-one with the instructor to create a functional logline for your story.
Learning and Writing Goals
In this course, students will learn:
- The nuts and bolts of logline construction.
- The 7 mistakes writers make with loglines.
- The logline machine and how to use it.
- The next steps in development, if story problems exist in the original premise.
In this course, students will:
- Use their story idea to build a logline.
- Write a functional and useable logline.
The class will be conducted on Zoom and will be recorded.
Duration: 2 90-minute sessions
Date/Time: TBD by student and instructor.
This private class will include:
- PowerPoint lecture and Q&A
- Open discussion
- Review of original story premise with Q&A
- One-on-one logline development using the machine
- Open final Q&A
- Next steps in development
What You Get:
- Live, in-person training
- PowerPoint lecture slides PDF
- Downloadable session recording
- Preliminary notes on original story idea used in class
- A final logline you can use for query letters
- “Next step” notes for future development (if suggested)
Student Feedback for Jeff Lyons:
Jeff was very supportive. He challenged us to develop our stories in ways that made them more compelling. We learned something new each week! Michelle Baltazar
Excellent. Advanced my writing, gave me more confidence, the conversations were productive and covered everyone’s work. Sandra Carlin
The course content went beyond my expectations. I learned quite a bit about character development and storytelling which will serve me well as I continue to grow as a fiction writer. I enjoyed and appreciated the more analytic approach the instructor took in teaching the material. Excellent experience. Steven Watson
The Anatomy of a Premise Line was the perfect class for me. I am working on a writing project that seemed unwieldy and over my head. Jeff Lyons’ class helped me to articulate and focus on an approach that is working much better. Sharon Ransom
I was amazed how much I learned in just five weeks. Jeff is very involved in meeting directly with students and shepherding them through the story development process. He provides ample feedback that’s directed towards moving you forward instead of just lavishing bland praise. Madeline Miraglia
Amazing experience for me! I learned so much. Jeff was able to work with different levels of writers with care, a generous amount of time, and compassion. He is intuitive and kind, not to mention talented. Patricia Clyne
Jeff has a real strength as a one-on-one teacher, listening to you stumble through your hazy story ideas and helping you find the gem within. Story structure has always been something I've been weak on, if not outright wary of. Jeff is great at connecting character growth with story structure with emotional-dramatic effect so you know you're not only writing the story you want to tell, but the story that's going to have the reader turning pages. Nancy Shaffer
Excellent. Very novel and helpful approach to plotting that makes the essentials of powerful storytelling clear. Challenging but very eye opening and helpful. Catherine Proppe
An excellent and concentrated course that brought the gaps in my knowledge about my protagonist into sharp focus, and provided a clear method to fill those gaps and get the plot outline into great shape for moving forward. Jeff Lyons is a generous and clear-thinking teacher. Rowena House
Jeff was available, gave good feedback, and seemed genuinely interested in both how and how much his students learn. By the end of this course, I was streets ahead of where I started, finally getting the hang of what he's talking about and finding it immensely useful. Nancy Napier
Jeff’s method, course and feedback is amazing. It tests the strength of any story structure and points to its weaknesses. It is excellent at any stage of manuscript writing whether at the planning stage (best time) or after the first draft (also a great time) but also in the middle when one is stuck or to test its viability. Feedback is individually tailored and detailed. Jeff invests a lot of time interacting with participants. Sophie Cayeux
Jeff was a great communicator. His feedback was clear and sorely needed. I also appreciated his one on one availability. It felt like a university course where I could stop in and discuss my work with my professor. Thank you, Jeff! Janice Jackson
I loved this class. Jeff and I have worked a bit together before in his Anatomy of a Premise Line class where he helped me figure out exactly what my story was. After taking this class - How to firm up the "mushy" middle - I learned the steps and story beats that the reader needed to follow along with me to get from Point A to Z. Jeff pushed me like crazy, taught me about the Enneagram-Story Connection, and helped me develop all those beats from Point A to Z. He challenges me like no other, and I love him for it.
I've never been so clear about my story, and I truly believe Jeff is the reason behind it. Allison Smith
I have to admit the course caught me off guard. From the title, I was expecting a somewhat superficial "how to" class on writing a premise. I had no idea how profound (not too strong a word) the work would be. It was one of the most valuable experiences I've had as a writer---and I've been through a 3-year MFA program, with many workshops. Jeff gave it his full attention. He is a challenging teacher and made me work, and I will always appreciate that. It all has to do with how Jeff views what a premise is. I had to think long and hard about my protagonist and realized I didn't really know him. Also, he sets the bar pretty high, not only for the premise, but for what qualifies as a story. I could go on, but my main recommendation is working on the course description to explain a bit better what students are in for - I guarantee that by writing a premise, before writing a single word of the narrative, or even after a complete draft, your novel or short story will be deepened, and greatly improved... You've got the best bang for the buck. I've taken courses from both Gotham and Writer's Digest, and your courses are the best. Charles David Taylor
Having the enneagram as a framework for building out my characters is invaluable. When you are playing God and creating people from scratch it's incredibly useful to have these kinds of tools. I made enormous progress; the recordings were good and Jeff was always available for one-on-one catchups. Janine Stein
I had a great experience. The content was excellent, the pace was good, the teacher was professional and knowledgeable. Martha McLaughlin
This class, and the instructor in particular, reached into my story and my writing practice and took both to a new and more productive level. Jeff Lyons takes obvious delight in turning ideas and even dog-eared manuscripts into real stories. Nancy Shaffer
I was very happy with the class. Jeff is a great teacher. He makes himself available for guidance. I had read Jeff’s Anatomy of a Premise Line and knew the class would be great. It was. It really helped me to understand how to develop story ideas. I just purchased Jeff’s book for my son who is considering signing up for Jeff’s next class. I will take more of your classes. Thanks for offering this class. Ron Ware