January 10, 2018
$215 | 5 Weeks
Learn how to build your blog and brand it from the ground up. Travel blogger & photographer Jessica Festa walks you through setting up your blog step-by-step, before guiding you in crafting a content plan and promotion strategy for success.
No books are required: each week the teacher will provide multiple links to recommended reading.
*Please note: While we discuss writing and content strategies, this is a more technical class for those looking to build a successful blog.
For those looking to further expand their blogging knowledge, sign up for Jessica’s How To Turn Your Blog Into A Career after completing How To Start A Blog and receive a 20% discount.
Week 1: Setting Up WordPress
*Blogging vs Traditional Media
*Setting Up WordPress
Week 2: Branding
*Choosing A Theme/Design For Your Blo
*Choosing A Name For Your Blog
*Writing Your About Page
Week 3: Developing A Content Plan
*Developing An Effective Content Strategy
*Being Yourself & Being Transparent
*Tips For Better Blog Posts
Week 4: Promoting Your Post
*Promoting Your Post
*Getting Past Your Fear Of Reader Criticism
Week 5: Story Forms
*8+ Story Forms For Engaging Blog Content & How To Effectively Implement Them
Jessica was great! She was willing to give constructive, useful feedback on our blog designs and topics, and I felt like she wanted us to succeed. I was very happy with the lessons and assignments. I feel that they did exactly what I had hoped they would do, which was give me a jump start with social media/blogging. - K R Parkinson
The content itself was great and really reached far into new materials I've never read. Jessica was fantastic about responding to posts and emails. - Lisa Dearen
In addition to great class content, Jessie provided thoughtful, helpful and professional feedback delivered in a respectful manner. The class was exactly the push I needed! Look forward to taking another class with Jessie this fall. - Sherri Davis
Jessie was great. She was responsive to the students’ needs and questions. I found her comments useful. Her care for the students came across in her advice and feedbacks. She helped me put together a reasonably good blog site (which I hope to make into a great site during the next stage of her workshop). - James Polk
I just wanted to thank you for all the great, thoughtful, constructive advice and hard work that went into each and every one of your lessons and discussions! I learned so so so much and had a blast doing it! I saved all of the lessons and I will be slowly finishing my business plan and starting a photography class next month which I really need.
I am so glad the class was as fast-paced and jam packed with the readings and information as it was. I really thrive that way. It helped kick my butt into high gear and I am very happily blogging away! I could not be as far along as I am without your help 🙂 -Sarah Stewart
Jessica is lovely, very encouraging, with specific suggestions to improve your work. The course content was very impressive - rather a lot in comparison to other courses. - Judith Worrall
Jessie is very well informed about her craft and eager to share it with others. I appreciated her prompt response to all questions. - Bonnie RoseThe class contents was amazingly comprehensive. I loved Jessica. (She) is such a well versed instructor. She answers any and all questions with respect and fabulous information. I will be calling on her in the future to help me out with my blog. - Kim Hanson
I really enjoyed the class. I was really impressed with the teacher’s thoroughness in covering all the aspects of blogging. (Jessica) was great. Plus, she set up a Facebook group for former students, so I really appreciate that I can still check in for advice. I have enjoyed and gotten a lot from all the classes I’ve taken through writers.com. - Pamela Hunt
This class does have a lot of content but it is all good. Some of the assignments - like creating your categories take some serious thinking time. However, the resources, thoughts, etc were spot on. It wasn't at too low a level -it was challenging and stretched me. Something I prefer. Jessie was always incredibly helpful - responded quickly to questions and gave good insights. I realized I needed either a push or more targeted knowledge to get it off the ground. Jessie gave me both. Kristie Wilson