April 12, 2017
4 Weeks | $175
Solve the mystery of marketing and get your work out there in front of readers in this 4-week online class taught by Instructor Gloria Kempton.
As a writing coach, I review many, many essays, stories, and articles written by talented and skilled writers who then don’t have a clue what to do with their writing once the work finished. They flounder and eventually put their work away until the writing bug bites again. Feeling inspired, they complete another piece of writing. Frustration surfaces again as they don’t know what to do with that piece of writing which eventually is also put away.
There is something to do. This course isn’t so much about writing query letters and pitching your work to editors, though that’s certainly the end game, and we’ll discuss it. But before that point, as a writer, it’s up to you to take control of the marketing end of your “business.” Editors won’t usually come looking for you. But once you find them, they’ll welcome you as they’ve been looking for you. They just haven’t known where you were.
In this course, you’ll learn how to research markets, to find the place in the market that you think you might fit, then how to make your approach to editors. You’ll learn just how many online and print publications are out there waiting for you to show up. Once you do, you’ll feel inspired to get your work out there to those editors of publications who have readers already in place waiting for your thoughts, ideas, opinions, observations, and stories. And while you’re at it, you just might make a bit of money.
Week 1: The Maze of Marketing
You write and write and write, and…then what? You leave your writing on your computer desktop or file it away, thinking, well, someday…what? Trying to find your way through the maze of the marketing process is simply too overwhelming to even think about. Where do you start?
Assignment: To submit an personal essay, a personal experience story, a researched article, a personality profile (or an as-told-to) or a humor piece. You’ll receive feedback and direction for marketing your piece of writing.
Week 2: The Magic of Marketing
If, like magic, someone were to hand you a list of potential markets for your piece of writing, wouldn’t it be worth your time to at least study the list to see if you can begin to find your way through the maze to those markets that would possibly be interested in publishing your work?
Assignment: To choose five markets from the lists provided.
Week 3: The Method of Marketing
You’re not bothering editors; they’re waiting for you, looking for you. Empower yourself by learning how to research and begin to navigate the vast world of magazine and online markets out there just waiting for you to make contact.
Assignment: To research five markets yourself for the piece you wrote.
Week 4: The Mindfulness of Marketing
In order to market your work in an ongoing way, you want to start watching, listening, and paying attention to where markets show up, making intentions for marketing in the same way you do for your writing.
Assignment: You can’t put it off any longer. The scary moment has arrived. You putting yourself out there to be either rejected or welcomed with open arms by an editor who has the power to make you a published writer. To make contact with editors of your markets.