November 16, 2017
$315 | 8 Weeks
Taught by journalist, writer and photographer Jessica Festa, whose clients include national brands like General Motors, Microsoft and American Airlines. Jessica is also an expert at turning passions into income producing blogs.
This class is designed for those who already have a blog set up, a solid idea of what the blog is about and are looking to take it to the next level. In this 8-week course you’ll learn how to take your blog from hobby to professional presentation, beginning with developing an effective content strategy, drawing up a business plan and using tools to better understand your readers. From there, we’ll delve into the different ways to grow a following and make money with your website, using case studies, examples and with concrete directions for guidance. During the course, you’ll also learn about Search Engine Optimization (SEO), freelance writing, finding your voice, social media for business, driving traffic to your site, working with brands and much more. Moreover, the homework for the class will not only teach you how to create a website that generates income, but will also provide unique content and tools for your growing website
No books are required: each week the teacher will provide multiple links to recommended reading.
*Please note: While we discuss writing and content strategies, this is a more technical class for those looking to build a successful blog.
It’s strongly recommended that you have a blog set up and know what it’s about before taking this class. If you’re not there yet, or if you are but aren’t quite ready for an advanced class, click here to check out Jessica’s beginning blogging course, which will take you through the steps of creating a blog and best practices for maintaining it. Graduates of the beginning class receive a 20% a discount when they return for the advanced class.
Week 1: Developing A Content Strategy
*Blogging vs Traditional Media
*Getting Into A Business Mindset
*Staying Productive In A Non-Traditional Setting
*Developing An Effective Content Strategy
*Google Analytics & Getting To Know Your Readers
Week 2: Search Engine Optimization (SEO)
Week 3: Social Media & Building Community
*Social Media 101
*Building A Reader Community
*Building A Blogger Community
Week 4: Making Your Post Publish Ready
*Steps For Making Your Blog Post Ready To Publish
*How To Legally Source Media For Blog Posts
*Using The Help A Reporter (HARO) Tool
*Effective Ways To Promote Your Posts
*Tips For Better Blog Posts
Week 5: Creating A Business Plan & Defining Blogging Success
*Creating A Business Plan
*Strategies To Get Your Started
*Promoting Your Blog
*Defining Blogging Success
Week 6: Monetization
*Important Questions & Product Placement
*How To Create A 100% FREE E-Book (And Use It To Make Money)
Week 7: Working With Brands
*When Brands Pitch You
*How To Pitch Brands
*How To Partner With Brands
*Helpful Resources For Brand Partners
*Solving Problems With Brand Partnerships
*Creating A Portfolio
Week 8: Freelance Writing
*What Is Freelance Writing?
*What Does Freelance Writing Have To Do With My Blog?
*How To Pitch A Story
*How NOT To Pitch A Story
*Followups & Thank Yous
*Sample Pitch Later
*Finding Publications To Pitch
Jessica was great! She was willing to give constructive, useful feedback on our blog designs and topics, and I felt like she wanted us to succeed. I was very happy with the lessons and assignments. I feel that they did exactly what I had hoped they would do, which was give me a jump start with social media/blogging. - K R Parkinson
The content itself was great and really reached far into new materials I've never read. Jessica was fantastic about responding to posts and emails. - Lisa Dearen
In addition to great class content, Jessie provided thoughtful, helpful and professional feedback delivered in a respectful manner. The class was exactly the push I needed! Look forward to taking another class with Jessie this fall. - Sherri Davis
Jessie was great. She was responsive to the students’ needs and questions. I found her comments useful. Her care for the students came across in her advice and feedbacks. She helped me put together a reasonably good blog site (which I hope to make into a great site during the next stage of her workshop). - James Polk
I just wanted to thank you for all the great, thoughtful, constructive advice and hard work that went into each and every one of your lessons and discussions! I learned so so so much and had a blast doing it! I saved all of the lessons and I will be slowly finishing my business plan and starting a photography class next month which I really need.
I am so glad the class was as fast-paced and jam packed with the readings and information as it was. I really thrive that way. It helped kick my butt into high gear and I am very happily blogging away! I could not be as far along as I am without your help 🙂 -Sarah Stewart
Jessica is lovely, very encouraging, with specific suggestions to improve your work. The course content was very impressive - rather a lot in comparison to other courses. - Judith Worrall
Jessie is very well informed about her craft and eager to share it with others. I appreciated her prompt response to all questions. - Bonnie RoseThe class contents was amazingly comprehensive. I loved Jessica. (She) is such a well versed instructor. She answers any and all questions with respect and fabulous information. I will be calling on her in the future to help me out with my blog. - Kim Hanson
I really enjoyed the class. I was really impressed with the teacher’s thoroughness in covering all the aspects of blogging. (Jessica) was great. Plus, she set up a Facebook group for former students, so I really appreciate that I can still check in for advice. I have enjoyed and gotten a lot from all the classes I’ve taken through writers.com. - Pamela Hunt
This class does have a lot of content but it is all good. Some of the assignments - like creating your categories take some serious thinking time. However, the resources, thoughts, etc were spot on. It wasn't at too low a level -it was challenging and stretched me. Something I prefer. Jessie was always incredibly helpful - responded quickly to questions and gave good insights. I realized I needed either a push or more targeted knowledge to get it off the ground. Jessie gave me both. Kristie Wilson